400 Million in Podcast Advertising by 2011?
Podcasting advertising revenues are expected to nearly quintuple in the next five years, according to a report to be issued this week by eMarketer, Mediaweek reported. That would mean marketers will spend $400 million dollars on podcasts in 2011, which would be only 2% of spending expected this year in the interactive ad market.
James Belcher, the eMarketer analyst, credits most of the ad growth to Google. He expects the company to develop an audio version of AdSense which would allow any podcast producer to include ads in their shows. Podtrac's Mark McCrery, who has been building an advertising sales network for podcasts, was quoted by Mediaweek saying companies are buying spots in podcasts. "They are investing... getting some good learning and coming back for more," he said.
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