Email a copy of "400 Million in Podcast Advertising by 2011?" to a friend.
Podcasting advertising revenues are expected to nearly quintuple in the next five years, according to a report to be issued this week by eMarketer, Mediaweek reported. That would mean marketers will spend $400 million dollars on podcasts in 2011, which would be only 2% of spending expected this year in the interactive ad market.
James Belcher,...
