AOL buys video game review site
Time Warner Inc.'s Internet unit AOL on Wednesday said it had purchased GameDaily, a video game news and review Web site, part of an effort to expand a portfolio of online information and entertainment.
GameDaily caters to a largely male gaming community aged 18 to 34 that is coveted by advertisers. Its consumer-oriented site provides previews of new games, tips on how to improve scores and free game downloads.
AOL purchased GameDaily from privately-held Gigex, but did not disclose financial terms. AOL will keep the GameDaily brand within its AOL Games division and bolster its editorial staff.
The purchase is part of a strategy at Time Warner and its media rivals to capitalize on a surge in Web advertising dollars by purchasing fast-growing Internet entertainment properties or their supporting services.
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