Apple & Microsoft Try Social Software Model
Apple and Microsoft are both trying their hand at building communities in different ways - Microsoft for its XBox 360 and PC gaming arm and Apple in its efforts to build community into the latest OS X, Leopard.
Microsoft got the ball rolling with its XNA programming framework for making XBox games aimed at amateur and student programmers. The product allows you to compile code to run on PCs and the Xbox360 as well as share your work with others in the same network.
Like a farm team, the Studio Express model gains lots of Microsoft goodwill while giving a generation of programmers access to the APIs that make Xbox such a compelling platform.
Apple is also following suit - sort of - by adding social networking features and Wikis to Leopard.
There are also rumors of very interesting new improvements to iTunes.
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