Cisco Not Done With Social Spending
Cisco Systems' social media spending spree isn't over yet. The company this week said it bought select assets of privately held Utah Street Networks, the operator of the social networking site Tribe.net and is on the lookout for more.
The proprietary software infrastructure that Utah Street Networks uses to create and maintain online communities on the Tribe.net Web site is what Cisco specifically wanted, so the deal does not include Tribe.net, which will remain independent. Financial terms of the deal were not disclosed.
Joining Utah Street in the CMSG will be technology that Cisco acquired in its February acquisition of social networking firm Five Across. The technology, Connect Community Builder, is a white-label platform that allows companies to augment their Web sites with communities and user-generated content, such as audio-, video- and photo-sharing, blogs, podcasts and profiles.
John Noh, a Cisco spokesman, told internetnews.com that the company plans to follow up its recent acquisitions with additional "Web. 2.0" technologies to help push the "consumerization of the enterprise." But, he added, CMSG's next acquisitions might involve social media technology other than social networking.
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