Digg paths to profitability and social networking
Speaking at the Building Blocks conference in San Jose today, Digg founder and chief architect Kevin Rose described his site as a "crazy madhouse of news flying around, 100 percent user powered." The Digg madhouse isn't yet a crazy quilt of ads aimed at increasing revenue, he noted when asked about getting to profitability.
"We could slap on lots of ads, and we could be profitable tomorrow," Rose said. He added that Digg is going to taking its time, guarding the user experience, keeping it fresh and light. Rose singled out new social content competitor Netscape as existing at the opposite end of the advertising user experience spectrum. "We have a path to profitability," Rose explained, without going into specifics. Digg received funding last year of about $3 million from the Omidyar Network, Netscape co-founder Marc Andreessen, Greylock partners and others. Like many other companies hatched in the Web 2.0 era, getting scale in users and engagement, not revenue, is the first order of business.
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