Google Buys DoubleClick for $3.1 Billion
The NY Times reports that Google has purchased ad serving company DoubleClick for $3.1 billion.
"Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.
The sale offers Google access to DoubleClick’s advertisement software and, more importantly, its relationships with Web publishers, advertisers and advertising agencies."
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