Google plans upgrade for search engine
Google plans to extend the product search capabilities on its main Google.com search engine in the fourth quarter, in time for the holiday shopping season.
A Google official shared the news with attendees of the Professional eBay Sellers Alliance (PESA) Summit in San Francisco this week, according to people at the conference.
When people search for products on Google.com, the system will present them with another search box so that they can refine their query, according to Bear Stearns & Co analysts.
After people refine their query, Google takes them to a second page populated with product results from the Google Base listings service.
"Ranking will be determined by the attributes that the sellers listed for the product as well as by relevancy," the analysts wrote.
The plan also involves de-emphasizing Froogle as a destination website and moving its comparison-shopping capabilities to Google.com, because, as the Google official explained, most product searches happen on Google.com.
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