Google's Click-Fraud Crackdown

Tags: Google + advertising

Kevom
Kevom posted on Jul 13th 2006 11:23AM; via wired.com/news/columns/0,71370...
Google's Click-Fraud Crackdown

Google's $6 billion-a-year advertising business is at risk because it can't be sure that anyone is looking at its ads. Click fraud has become a classic security arms race. Google improves its fraud-detection tools, so the fraudsters get increasingly clever ... and the cycle continues. Meanwhile, Google is facing multiple lawsuits as a result.

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