Google vs. MSN vs. Federated Media
Robert Scoble has had some fun “auditing” Microsoft’s Windows Live Spaces. In “Is Microsoft really the largest blog vendor?” Scoble challenges Microsoft’s assertions:
Microsofties take it on face value that they host the most blogs. They even love shoving it in your face… So, over the next few hours I’m gonna do some analysis and see if I can find out how much overcounting there’s going on.
In “The Elephant in the kitchen” Scoble discusses the results of his "audit":
What does Microsoft do when it says 'we have the most blogs?' Or, when it says really ANYTHING about its Internet services?
It takes them to advertisers and says 'pony up, we know you paid MySpace ‘XXX’ and we have the most now, so we want ‘XXX+y’.” See, the little game we’re all playing in this Web 2.0 world is advertising.
The other little dirty secret of advertising? Not all readers are the same.
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