Joost everywhere, embedded in hardware
According to The Register, Joost is looking into getting equipment manufacturers to embed its video-playing software in TV sets and other consumer hardware. David Clark, executive vice president of global advertising for Joost said: “the vast majority of consumers will eventually use Joost as their primary entertainment platform”
New CEO Mike Volpi said “Joost is a piece of software that can reside on a variety of platforms, including a television with an internet connection, a set-top box, a mobile phone, or in some alternative device that might come out in the future.”
“Content owners don't care where content is distributed so long as it reaches a larger number of users who can be monetized, he added.”
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