Levinsohn: No Ad Slowdown At Fox Interactive
Yahoo has been seeing soft ad sales in the last few weeks, but Fox Interactive Media isn't experiencing a similar downturn, said Ross Levinsohn, president of the division.
"We're certainly not seeing a slowdown," Levinsohn told the audience Monday, during a morning keynote address at the OMMA conference in New York.
Levinsohn also was bullish about user-created content, arguing that media companies must offer consumers a way to participate. "We've been thinking a lot about platforms," he said. "If you don't build something today ... with consumer participation in mind, it's not going to go anywhere."
He added that Fox Interactive's online properties, including entertainment site IGN.com and social networking site MySpace, now draw 131 million unique users.
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