Myspace suffering 'The Friendster Effect'
The latest data from Hitwise reveals the winners during MySpace’s power outage on July 22nd and 23rd.
If a site with over 4% of all internet visits and over 17% of all page impressions in the U.S. goes down, where do people go instead? Better yet, this outage, while unfortunate for MySpace, gives us an excellent opportunity to understand its importance to U.S. Internet users by allowing us to study how people reacted when the site was unavailable.
Google, amongst top sites, experiences the greatest increase in page impression market share. Facebook, MySpace's closest competitor on the social networking scene also demonstrates some lift during the darkness.
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