NBC Universal and News Corp. Announce Deal
NBC Universal and News Corp. Announce Deal with Internet Leaders AOL, MSN, MySpace And Yahoo! to Create a Premium Online Video Site with Unprecedented Reach.
For the most part when people started talking about the old media folks creating a YouTube killer, the belief was that they would get it wrong. Turns out that the naysayers didn't give Hollywood enough credit for learning some new tricks.
The new service that NBC and NewsCorp announced today is very very clever. Rather than trying to do the much lamented portal play, they enlisted all the folks who have ill will towards YouTube to create a massively distributed service for their videos. Yahoo, AOL, MSN, they will all be hosts for the video. And so, apparently will you and me and other Web sites, mimicking the distribution strategy that YouTube pioneered.
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