News Corp: portals are out, mini-portals in
"Over two months in spring 2005, [Ross] Levinsohn and a handpicked team hammered out an 80-page strategy document. A Yahoo- or MSN-style portal was out, they determined: Fast connections and search engines made aggregating content superfluous. Broadband-ready “aggressive vertical categories” were in, pegged to sports, news, and entertainment – areas where News Corp. had mountains of content, standout stars, and demographic expertise. Above all, the report concluded, speed was critical. M&A, not the company’s customary homegrown approach, was the fastest path forward."
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