Six Apart Buys Rojo
Blogging company Six Apart will soon announce it has purchased Rojo, the web-based feed reader, for undisclosed terms.
TechCrunch blogger Michael Arrington broke the news this morning; he guesses Six Apart paid $5 million.
This deal brings to a close the long saga of the Rojo story. The company was founded in June 2003, launched in October 2004 and had a stellar team of investors including TPG Ventures, BV Capital, Marc Andreessen and Ron Conway. Rojo consistently released excellent products and has a loyal core user base. Rojo had a promising start and its userbase continued to grow gradually. But the crowded and highly competitive feed reader space, dominated by Bloglines, Newsgator and others, was a tough playground to hang out in.
Chris Alde (Rojo CEO) will now run Six Apart's Movable Type division. Rojo co-founder Kevin Burton says Alden won't have much of a commute, since both companies are in San Francisco's startup-heavy South Park district.
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