Social Networks gaining on Internet portals

Tags: Social Networks + Facebook + MySpace + Portals + Google + Yahoo

Kevom
Kevom posted on Aug 12th 2006 2:45PM; via blog.compete.com/index.php/200...
Social Networks gaining on Internet portals

Membership at social networking sites such as Facebook and MySpace is exploding. Everyone is doing it. Well… a lot of people are. In June, 2 out of every 3 people online visited a social networking site.

Since January 2004, the number of people visiting or taking part in one of the top online social networks has grown by over 109% (primarily driven by MySpace). Most of this growth has come about in the past 12 months alone! Social networking sites are now close to eclipsing traffic to the giants - Google and Yahoo.

These stats are US-only, but in any case it's clear that all trends point to SNS sites overtaking the Internet portals - sooner rather than later.

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