The Page View Is Dead
Nielsen/NetRatings dealt the aging Internet-audience metric its latest blow when the company said Tuesday that it would no longer provide page-view rankings for Web sites.
NetRatings said it will be adding new measurements, including total time spent on a site and total visits, to provide what it believes will be a more comprehensive snapshot of how much visitors are using a given Web site.
Rival firm comScore most frequently uses monthly unique visitors to compile its Web site traffic rankings. But it also uses other metrics, including total time spent, and last year began collecting data on video streams initiated by users at sites such as Google's YouTube, which it said provided a more accurate picture of the online video audience than unique visitors did.
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