Viacom Sign Deal with Joost
Entertainment conglomerate Viacom has announced a deal to license its programming content to Joost, the online-video start-up created by the founders of Skype and Kazaa.
The deal is designed to bring television and theatrical content from Viacom's brands--which include MTV Networks' Comedy Central, as well as Black Entertainment Television and Paramount Pictures--to the Joost software upon its full launch. No financial terms of the agreement were provided.
Joost said more deals with both big media and independent producers will be announced in the coming weeks. The site already has licensing agreements with Warner Music Group and TV production company Endemol.
"The world is ready for us," Yvette Alberdingk Thijm, Joost's vice president of content strategy and acquisition, said in a phone interview. "It's the perfect moment to launch a global online distribution platform."
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