Viacom Talking to Bebo?
The acquisition would represent the latest attempt by Viacom to regain ground lost to Rupert Murdoch’s News Corporation in the social networking and user-generated content realm.
Viacom lost out to its rival in a bidding war last year for MySpace, now the world’s leading social networking site, when News Corp paid $580m (£304m) for the young company. The acquisition caused News Corp’s rivals to look again at the value of sites that allow users to share their own messages, photos, music and videos.
Viacom has approached Bebo but its plans are at a very early stage. The media giant is understood to have instructed its mergers and acquisitions team to look at the company.
One recent rumour suggested BT, the telecoms group, had offered £300m but had been told to think “north of $1bn”...
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