Viacom to buy Atom Entertainment
San Francisco’s Atom Entertainment is about to be purchased by telcom giant Viacom.
The price is rumored to be $200 million; Viacom was rumored yesterday to be interested in purchasing social networking site Bebo, possibly for a staggering sum. Bebo plus Atom under the Viacom umbrella could pose a formidable challenge to MySpace.
If anything, this could be another small indication that Viacom doesn't want to buy everyone's favorite vid site, YouTube, opting for cheaper, older, less Web 2.0-ish competitors.
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