Webwag enters customisable start page tussle
Webwag, the latest creation of ex-Google France chief Franck Poisson, is set to go live at the end of this month, adding more competition to the 'customisable start page' arena.
Webwag is set to take on the likes of Yahoo and Google, as well as independent ventures such as Pageflakes and Netvibes, another France-based start-up that’s backed by Netscape boss Marc Andreessen and Kelkoo founder Pierre Chappaz.
According to Poisson, Webwag will shortly launch a toolbar, allowing users to import bookmarks and other sites into widgets on their home page, as well as to search their chosen sites or the web as a whole. For the latter, it has inked a partnership with a “big search company”, which Poisson won’t name.
"As Web 2.0 develops over the next three three to five years, two things will remain. Firstly, everyone will have their own blog, and over 75% of people will have their own personalised start pages.”
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