Why is Technorati acting desperate?
Among all the Web 2.0 flipmeat, blog search engine Technorati stood out as a winner with a real potential for profit. So why is it behaving like a dying startup?
Technorati is a robust blog search engine with the largest user base in its industry. Those users are served an array of text and graphic ads, often matched to search terms. It seems like a perfect recipe for revenue.
But just last week, the company took a $7.6 million round of funding that likely makes the VCs its majority shareholders. This is something a desperate startup does, not a healthy one with profit and growth potential. Why sell control for a quick shot of capital?
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