Yahoo Announces An Open Approach to Search
Yahoo will soon be allowing third parties to enhance the Yahoo Search experience. The new platform, codenamed “SearchMonkey” and officially called Open Search Platform, will consist of a set of APIs that allow third parties to modify search results on Yahoo by adding images, structured data and additional deep links.
The altered results can contain far more information than the current link and a bit of text from the website. For example, Yelp, one of the launch partners, will include a photo, review information and the address and phone number of the business.
"Because the platform is open it gives all Web site owners -- big or small -- an opportunity to present more useful information on the Yahoo! Search page as compared to what is presented on other search engines. Site owners will be able to provide all types of additional information about their site directly to Yahoo! Search. So instead of a simple title, abstract and URL, for the first time users will see rich results that incorporate the massive amount of data buried in websites -- ratings and reviews, images, deep links, and all kinds of other useful data -- directly on the Yahoo! Search results page."
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