Yahoo! ads begin eBay auction invasion

Tags: Yahoo + eBay + Advertising + Contextual

Kevom posted on Jul 25th 2006 1:19PM; via auctionbytes.com/cab/abn/y06/m...

The eBay/Yahoo! partnership has begun to bear fruit. Yahoo! contextual search ads are beginning to show up in eBay auction listings. Despite assurances back when the deal was announced that ads would be shown for "complementary" products, initial tests are turning up competitive ads. In fact, right now Yahoo! ads are being shown for searches that bring back no auction results. Unfortunately the first reaction of eBay users isn't exactly fantastic.

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Comments

	online auction says: I am really suprised that eBay has allowed something like this. This will bring a very little revenue, but they loss could be substantial since the buyers might go some place else. Posted: 01/06/07 00:32

online auction says:

I am really suprised that eBay has allowed something like this. This will bring a very little revenue, but they loss could be substantial since the buyers might go some place else.
Posted: 01/06/07 00:32