YouTubers to get ad money share

Tags: YouTube + Chad Hurley + AD

felix
felix posted on Jan 28th 2007 2:31AM; via news.bbc.co.uk/1/hi/business/6...
YouTubers to get ad money share

YouTube founder Chad Hurley confirmed that his team was working on a revenue-sharing mechanism that would "reward creativity".

The system would be rolled out in a couple of months, he said, and use a mixture of adverts, including short clips shown ahead of the actual film.

The offer applies only to people who own the full copyright of the videos that they are uploading to the YouTube website.

The audience of the YouTube website will not have to put up with overly long "pre-roll" adverts. Mr Hurley said a clip of three seconds length was one of the options, although the details had not been worked out yet.

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