Tag: AdWords
Google decided to change some of the ads from Google search results and the content network.
Over the past few years, the sponsored links above the search results have been displayed in a box with a blue background that a user can click on in order to reach an advertiser's landing page. We've now made two changes to the way that we display these ads to improve the experience of our users and advertisers.
First, we thought it was time for a new look: after months of testing, we decided to switch the background color of the top ads from blue...
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Posted by
Kevom 1 year 11 months ago
"The Quality Score column displays your keyword's Quality Score to help you monitor your keyword relevance. This is a customizable column that is disabled by default for new accounts. It can be enabled at any time.
Each keyword will be labelled with one of three possible Quality Score states: Great, OK, or Poor. Your ads may be performing effectively and with lower costs if your keywords have Great or OK Quality Scores. However, keywords with a Poor Quality Score may need to be replaced with more specific keyword choices. If you don't want...
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This morning Google released information about their analysis of the exaggerated click-fraud numbers:
"A rigorous technical analysis by Google engineers has found fundamental flaws in the work of several click fraud consultants – flaws that help explain why widely quoted estimates of the size of the click fraud problem are exaggerated. We would like to share this research so that advertisers can be aware of these problems and so these consultants can use the information to improve their services.
We provide detailed analysis and...
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Advertisers applaud a new tool that gives them a tally of suspect clicks, but many are holding out for a new ad model altogether
Google, the search engine known for helping users find information on just about everything, is finally providing some long sought-after data about itself. The company unveiled a feature July 25 that sheds light on its efforts to protect advertisers against fraud.
The new tool, designed for Google's pay-per-click AdWords feature, lets advertisers track the number and percentage of clicks that are unintentional...
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