Google about to sign ad deal with Dish Networks
Google is about to sign a deal with Dish Network, the nation’s second largest satellite TV company, to deliver ads for Dish’s network.
Given Google’s strategy with targeted advertising, Google will attempt to apply the advertising auction model to indexed data about television shows, user demographics and other important metrics.
Google may be on its way to cracking the huge television market, to deliver a very different kind of ad to peoples’ living rooms. According to the WSJ Saturday, Google has begun a test run serving up TV...
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