On Friday, Nick Denton at Valleywag gave proper a tongue-lashing to Federated and the prominent bloggers in the ad network — Om Malik, Michael Arrington, Fred Wilson, Paul Kedrosky, Matt Marshall (plus Richard MacManus, Mike Davidson, and Federated founder John Battelle) — who agreed to give pappy quotes over their names for a platitudinous campaign about business that is “people-ready,” said quotes appearing on a minisite Federated made for Microsoft and on banner ads. We, the public, are supposed to become so engaged in this fit of...
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Valleywag is taking Mike Arrington, Om Malik, and John Battelle to task for allegedly doing a Federated Media version of “pay to post”.
John Battelle's ad network has roped in some of its star writers to an ad campaign on behalf of Microsoft's "people-ready" catchphrase. In the ads, and the companion site built by Federated Media, Michael Arrington explains how his Techcrunch site became "people-ready". "When is a business people ready?" asks Gigaom's Om Malik. "The minute you decide to strike out on your own..." Other writers who've been...
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Robert Scoble has had some fun “auditing” Microsoft’s Windows Live Spaces. In “Is Microsoft really the largest blog vendor?” Scoble challenges Microsoft’s assertions:
Microsofties take it on face value that they host the most blogs. They even love shoving it in your face… So, over the next few hours I’m gonna do some analysis and see if I can find out how much overcounting there’s going on.
In “The Elephant in the kitchen” Scoble discusses the results of his "audit":
What does Microsoft do when it says 'we have...
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