New Web Sites Seeking Profit in Wiki Model
Every day, millions of people find answers on Wikipedia to questions both trivial and serious. Jack Herrick found his business model there.
In 2004, Mr. Herrick acquired the how-to guide eHow.com, which featured articles written by paid freelance writers. Although the business made a profit, he realized that the revenue brought in by selling advertising would not support the extensive site he had in mind. “If the page were about how to get a mortgage, it would work,” he said. “But the idea was to be the how-to guide to...
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