Google, eBay form advertising alliance
In a deal between two of the Internet's most prominent players, Google will begin selling advertising for eBay outside the United States and help buyers quickly ring an online merchant to do business.
The arrangement announced Monday promises to introduce "click-to-call" Web site technology to a broader audience and potentially speed its adoption as a means of more quickly connecting online consumers with advertisers. It will allow potential buyers to call eBay merchants or Google advertisers by clicking a link on a Web page.
"We have a...
» Read the rest of the post
No Votes
