Microsoft pays star writers to recite slogan?
Valleywag is taking Mike Arrington, Om Malik, and John Battelle to task for allegedly doing a Federated Media version of “pay to post”.
John Battelle's ad network has roped in some of its star writers to an ad campaign on behalf of Microsoft's "people-ready" catchphrase. In the ads, and the companion site built by Federated Media, Michael Arrington explains how his Techcrunch site became "people-ready". "When is a business people ready?" asks Gigaom's Om Malik. "The minute you decide to strike out on your own..." Other writers who've been...
» Read the rest of the post
4 Votes
