Buying Their Voices?
On Friday, Nick Denton at Valleywag gave proper a tongue-lashing to Federated and the prominent bloggers in the ad network — Om Malik, Michael Arrington, Fred Wilson, Paul Kedrosky, Matt Marshall (plus Richard MacManus, Mike Davidson, and Federated founder John Battelle) — who agreed to give pappy quotes over their names for a platitudinous campaign about business that is “people-ready,” said quotes appearing on a minisite Federated made for Microsoft and on banner ads. We, the public, are supposed to become so engaged in this fit of...
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