Ad Spending on Social Networks to Reach $2 Billion by 2010
Just four months ago, marketers were sitting on the sidelines of social networks and watching the traffic surge. Now, advertising on social networks has become a top priority. In 2007, ad spending on US social networking sites is expected to spike to $865 million from $350 million in 2006, according to eMarketer's new report, Social Network Marketing: Ad Spending Update. By 2010, eMarketer estimates, spending will hit $2.15 billion.
MySpace will continue to dominate social networks, accounting for 60% of total US online social network ad...
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