Tag: Steve Rubel

Death of Page View Metrics?

Tags: Page View + Click View + Metrics + Steve Rubel

Kevom
Posted by Kevom 2 years 12 months ago; via ajaxian.com/archives/deat...

Ryan Stewart suggests more emphasis will be placed on how much time people spend with a website and the "interaction rate".

Steve Rubel says:
The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page - like Gmail or the Google Reader. This eliminates the need to click from one page to another. The widgetization of the web will only accelerate this.

This is a...

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The Web 2.0 Economic Conundrum

Tags: Web 2.0 + Steve Rubel + Marketing

Rasti
Posted by Rasti 3 years 3 months ago; via micropersuasion.com/2006/...

When the little dot-coms blow up, says Steve Rubel, the sites funded by their advertising will go under too.

The sites and blogs that cover Web 2.0 are largely supported by ads from startups that also are hoping to capitalize in the rising interest in online advertising. This creates a vicious cycle that's unhealthy for the earning potential of bloggers who cover Web 2.0.

You can't sustain momentum. If the economy hits a speed bump it will upset the apple cart enough to cause the Web 2.0 advertising economy to sink. It might mean these...

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