Google and MTV team up for ad-supported video
Ad-supported video continues to gain momentum online. Google has teamed up with Viacom to provide video clips to websites that are part of Google's AdSense Network. Viacom is the parent company to MTV, VH1, CBS and a number of other premium networks. The deal will be positioned as a revenue generator for Google, Viacom, and AdSense partners. All three will split revenues derived from the tie-in of advertising and content.
It will work like this: publishers (bloggers, big media, etc.) can elect to embed shows such as MTV's "Laguna Beach" or...
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